Case Studies

"Andrew is a rare breed that combines entrepreneurial intensity and operational discipline.  He helped us think through a new research sector, was self-directed, and came through as promised.  I would recommend him and his firm without question."                                             -- Seth Goldstein, Majestic Research


This describes some more examples of ways Andrew has helped other companies succeed:

Direct-response packages increase profits by over $5 million

Created direct-mail packages for The 100 Greatest Books Ever Written, a heavily-marketed subscription program, which generated responses over 15% greater than previous packages.   Edited copy.   Oversaw design.   Produced personalized marketing pieces.   Ensured successful fulfillment.

Paid-subscription website generates over $1 million in first 10 months

Built an interactive website based on the book Change One: The Breakthrough 12-Week Eating Plan: Lose Weight Simply, Safely & Forever, charging subscribers $9.95/month to participate.   Developed technical specs.   Oversaw all editorial.  Managed development of all marketing materials.   Arranged for marketing via magazines, book, websites, search engines, radio, and extensive public relations campaign (Larry King, Today Show, CNN).   Prepared Customer Service policies and materials.

8000 autographed leather-bound copies of Shirley Temple Black's autobiography sold-out in 9 days
Licensed the book from its publisher. Created direct-mail marketing package.  Arranged for autograph signatures.   Priced product at $125.   Identified mailing lists to send offer.   Managed financials and budget. 
In-house media sales department generates over $3 million in first year
Took over internet company's media sales effort from an outsourced agent and brought revenues from under $100K to over $3 million by building a nationwide salesforce from scratch.   Hired entire staff.   Created media kit.   Defined advertising products offered.    Set prices.   Trained operations staff.   Installed the required technology systems.
Over 150K new members respond to upsell of television ad, for $1.5 million profit
Prepared co-brand of company's discount membership service for a national infomercial company receiving millions of television-generated phone calls each month.    Negotiated contract.   Set business terms.   Completed due diligence.

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